As a follow up to my last blog entry "Bad Economy Hits Home" I thought I would write about some positive news on the economic front. We have all heard before that in time of adversity, invention is born. Well, I thought that I would talk about a local company that is actually thriving in this economic times by reinventing itself into a leaner and more value added group.
I spoke with Adam Krell of Aurora Coast Productions. They specialize in 35mm and HD video productions. Catering to TV Commercial, Corporate Video and feature film markets, all of which I assumed would be dead or severally cutting back during these times. The fact is that many have cut back, however with careful overhead control and value added service, Aurora Coast has made it a science in ferreting out the clients, their needs and working within budgets. Their business is booming reports Adam. "Profits per project are not as high as they used to be, but we chose not to compromise our creativity and still provide that "Hollywood" look that are clients really like.
I have watched these guys grow through the years and must admit that I too am a bit impressed. "One of the biggest problems facing many companies is overhead. There are many places that money robbing expenses hide" adds Adam. We went through all of the items line by line, from power and telecommunications to software and cameras. The only thing we refused to do was fire people." He added. "The result was a leaner more streamlined company that was able to be more effective in creating the content that our clients wanted. In other words, we took the economic situation out there as lemons and made lemonade from it." Adam concluded.
